Retailer
Abercrombie & Fitch
Abercrombie & Fitch Co. is a global, digitally-led omnichannel specialty retailer operating the Abercrombie and Hollister brands across over 800 stores worldwide plus e-commerce, closing 2025 at $5.3 billion in sales with 59% digital. The company has undergone a significant brand transformation, rebuilding around full-outfit selling, size inclusivity, and a high-conversion digital customer file.
Coverage in Rack & Reason (1)
First mentioned: May 2026