Platform
Aura Blockchain Consortium
Aura Blockchain Consortium is a non-profit Swiss association founded in April 2021 by LVMH, Prada Group, Cartier (Richemont), and OTB Group to provide blockchain-based product authentication and digital product passports for luxury brands. It operates as a shared SaaS layer across competing houses and has issued over 80 million product certificates.
Products & Services
Blockchain product authenticationDigital product passportsAura SaaS for luxury brandsAura SaaS (cloud-hosted digital product certificates for luxury brands)
Coverage in Rack & Reason (1)
First mentioned: May 2026