Retailer

Best Buy

Best Buy is the leading U.S. consumer electronics retailer, operating roughly 1,100 stores and interacting with customers three billion times per year. Its in-house media network, Best Buy Ads, offers advertisers data-driven targeting across onsite, offsite, in-store video, and social channels. The company reports approximately $43 billion in annual revenue and competes primarily with Amazon and Walmart for electronics and appliance spend. Its Totaltech membership program and expanding services portfolio — including in-home installation and support — reflect a strategic pivot toward recurring revenue as physical electronics retail faces structural pressure from online channels.

Products & Services

Best Buy Ads (retail media network)

Coverage in Rack & Reason (1)

First mentioned: April 2026