Charm.io

Charm.io is an e-commerce analytics platform tracking sales, creator performance, and competitive benchmarks across more than 4 million DTC and TikTok Shop brands globally. Its data is used by retailers for merchandising decisions and by investors diligencing consumer brands. San Francisco-based and founded in 2019, Charm.io operates as a subscription intelligence platform, monetizing access to its proprietary scoring and benchmarking dataset rather than selling media or advertising. Its coverage of TikTok Shop — where brand performance data is otherwise opaque — has made it one of the few external sources capable of quantifying the creator-to-commerce conversion funnel at scale.

First mentioned: April 2026