Brand
Coty
Coty Inc. is a multinational beauty company founded in Paris in 1904 and headquartered in Amsterdam, with prestige fragrance brands (Calvin Klein, Gucci, Marc Jacobs, Hugo Boss) and mass color cosmetics (COVERGIRL, Rimmel, Max Factor) sold in over 130 countries. Its fragrance-heavy portfolio concentration leaves it structurally constrained in the SKU-level format engineering that broader beauty conglomerates use to absorb cost shocks.
Coverage in Rack & Reason (1)
First mentioned: April 2026