Meta

Meta is the parent company of Facebook, Instagram, WhatsApp, and Threads, operating the world's largest social media ecosystem with nearly 4 billion monthly active users across its platforms. Meta's advertising infrastructure underpins a large share of fashion retail's global digital acquisition spend. Its AI research teams have published foundational work on large-scale recommendation system architecture — including DLRM and its successor HSTU — that directly influences how major retailers design and scale their own AI pipelines.

First mentioned: April 2026