Brand

Puma

PUMA is one of the world's leading sports brands, designing, developing, and selling footwear, apparel, and accessories across more than 120 countries. The company is investing in technology-forward flagship retail as part of its direct-to-consumer strategy.

Products & Services

AI Store Concierge (multilingual, five languages, Las Vegas flagship)

Website → LinkedIn →

Coverage in Rack & Reason (3)

2026-05-01 Puma Hired The CFO Who Pruned Hugo Boss
2026-03-28 Puma's Las Vegas Concierge Proves One Thing: Novelty Is Not the Same as Friction Reduction
2026-03-27 The Store Is Becoming an AI Operating System

First mentioned: March 2026

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