Brand

Reale Actives

Reale Actives is a US skincare brand launched in March 2026 by TikTok creator Alix Earle, focused on acne-prone skin with dermatologist-developed, vegan formulas ranging from $28–$39. Backed by Imaginary Ventures, it is positioned as an influencer-led brand built around documented personal narrative rather than aspirational celebrity positioning.

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Coverage in Rack & Reason (1)

2026-05-06 Reale Actives Sold Out by Four. The Defence Was Drafted in January.

First mentioned: May 2026

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