Shopee

Shopee is Southeast Asia's largest e-commerce marketplace, founded in Singapore in 2015 and operated by Sea Limited, with a GMV of roughly $48 billion. It gives manufacturers and brands across Vietnam, Thailand, Indonesia, and other production markets direct access to regional consumers without requiring traditional Western retail intermediaries or brand infrastructure. Its video commerce and livestreaming features are deeply embedded in its consumer experience, making it a reference point for how social and video-native commerce scales in emerging markets.

First mentioned: April 2026