Platform
Shopee
Shopee is Southeast Asia's largest e-commerce marketplace, founded in Singapore in 2015 and operated by Sea Limited, with a GMV of roughly $48 billion. It gives manufacturers and brands across Vietnam, Thailand, Indonesia, and other production markets direct access to regional consumers without requiring traditional Western retail intermediaries or brand infrastructure. Its video commerce and livestreaming features are deeply embedded in its consumer experience, making it a reference point for how social and video-native commerce scales in emerging markets.
Products & Services
Shopee Preferred Seller programmeShopee Mall (official-brand tier)SME seller training (booth management, livestream selling, data analytics)UniRec (Chain-of-Attribute autoregressive ranking decoder)Seller training programme (Tiếp sức doanh nghiệp Việt 2026)Livestream commerce toolsSeller data analytics dashboard
Coverage in Rack & Reason (6)
- Hanoi Counted 604 Counterfeits. The Notice Named No Wholesaler.
- Vietnam Pulled 13,700 Shops Off The Surface Shopee Was Funding
- The Two-Tower Default Lost Meta And Shopee This Week
- Shopee Vietnam Is Pre-Compliance Tooling For The 2026 Tax Wave
- Shopee Raises the Bar and the Fee at the Same Time
- Vietnam Writes the Brand Out of a $110 Billion Export Plan
First mentioned: April 2026