Retailer

Ulta Beauty

Ulta Beauty (NASDAQ: ULTA) is the largest U.S. beauty retailer, operating 1,500+ stores across all 50 states with a full-service assortment spanning cosmetics, skincare, fragrance, and salon services. The company is known for its Ultamate Rewards loyalty program and its hybrid positioning spanning mass and prestige beauty.

Products & Services

GlamLab virtual try-onUltamate Rewards loyalty programPrestige brand advisor training program

Coverage in Rack & Reason (1)

First mentioned: May 2026