WhatsApp

WhatsApp is Meta's end-to-end encrypted messaging platform with over 2 billion users, dominant in markets including India, Brazil, the Middle East, and Western Europe. In fashion retail, WhatsApp Business is increasingly used as a conversational commerce channel for customer service, order updates, and direct product recommendations — particularly in markets where it is the primary digital communication platform. Its WhatsApp Business API enables retailers to build automated shopping journeys, appointment bookings, and post-purchase experiences within a messaging interface consumers already use daily.

First mentioned: April 2026