Winx Health

Winx Health (formerly Stix, rebranded 2024) is a women's sexual and reproductive health brand offering at-home tests and treatments for UTIs, yeast infections, pregnancy, and ovulation, sold DTC and at mass retail including Walgreens and Walmart. The brand reached profitability by cutting paid advertising and growing through education-led content, making it a notable case study in lean retail expansion.

First mentioned: May 2026