Ulta Lets a Dupe Brand Through the Front Door

Glossy (en)

Ulta Turns Its Whole TikTok Shop Into an Ice Spice Fragrance Launch

Glossy (en)

Prognose: Bis zum vierten Quartal wird "TikTok-Shop-Debüt" ein fester Programmpunkt in jedem Briefing für Prominenten-Parfumlaunches sein, so wie früher der "QVC-Auftritt".

Claire's Bets 866 Stores on a 16-Year-Old's Fandom

Glossy (en)

Meta Launched a Fashion House and Called It Smart Glasses Marketing

Glossy (en)

Whatnot Raises $545M, Live Commerce Still Doesn't Need Your Permission

FashionUnited (en)

Alibaba's ¥380 Billion AI Bet Isn't Convincing the Market Yet

证券时报 (Securities Times) (zh)

Pinduoduo Tightens AI Content Rules as Compliance Bar Rises Across China's Platforms

亿邦动力网 (EBrun) (zh)

Michael Kors Bolts an AI Shopping Assistant Onto Its Website

FashionUnited (en)

BoF Asks If AI Just Volunteered to Kill Online Shopping

The Business of Fashion (en)

Prognose: Erwartet eine Welle von "Shopping-Agenten haben meinen Funnel getötet"-Beiträgen, sobald die Attributionszahlen des dritten Quartals eintreffen und niemand erklären kann, wo der Traffic geblieben ist.

Naturium Founder's Beach Photos Trigger a Boycott

Glossy (en)

Algolia Says Retailers Still Trust Search Over Everything Else in AI

Algolia (en)