Adobe

Adobe is a global software company whose Experience Cloud and Analytics platforms help retailers measure, personalize, and optimize digital commerce at scale. Their ongoing tracking of generative AI traffic to retail sites makes them a key data source for fashion tech strategy and investment decisions. Experience Cloud competes directly with Salesforce Commerce Cloud and SAP Customer Experience in enterprise retail, giving Adobe significant penetration across the large retailer segment where AI personalisation and A/B testing decisions are made. The company's visibility into generative AI referral traffic — drawn from its analytics instrumentation across thousands of retail sites — has made its periodic data releases one of the few empirical sources for quantifying how AI assistants are changing retail discovery behaviour at scale.

First mentioned: March 2026