Jo Malone London

Jo Malone London is a British luxury fragrance and lifestyle brand founded in 1983, now owned by The Estée Lauder Companies and sold globally through boutiques, department stores, and e-commerce. In December 2025 it launched an AI Scent Advisor built on Google Cloud's Gemini and Vertex AI that maps natural-language descriptions to olfactory attributes and generates personalised recommendations across its full range.

First mentioned: April 2026