Brand

Thorne

Thorne is a science-backed health and wellness supplement brand with over 40 years of history, operating as an omnichannel DTC business with roughly 7 million customers and a clinically grounded content corpus now cited by AI answer engines. It became an early mover in conversational commerce for supplements with the launch of Taia.

Products & Services

Taia (AI-powered wellness advisor chatbot)

Coverage in Rack & Reason (1)

First mentioned: April 2026