TrusTrace

Stockholm-based supply chain traceability platform serving 60+ fashion brands including Adidas, Tapestry, and Primark, connecting 50,000+ suppliers with AI-powered data collection and sustainability reporting. Directly relevant to retail AI as a vendor at the intersection of supply chain compliance, traceability, and automated ESG data infrastructure. The EU's Corporate Sustainability Due Diligence Directive and incoming Digital Product Passport requirements are converting supply chain traceability from a voluntary brand commitment into a legal obligation for most large fashion retailers operating in Europe. TrusTrace sits in the critical path of that compliance infrastructure, which means its category is expanding by regulatory mandate rather than discretionary technology spend.

First mentioned: April 2026