ABOUT YOU
Hamburg-based European online fashion retailer with 45 million monthly active users, also operating SCAYLE, a B2B commerce platform sold to other retailers. Majority stake acquired by Zalando in July 2025; relevant to retail AI for personalisation technology and its dual B2C/B2B commerce infrastructure. SCAYLE, spun out of ABOUT YOU's internal platform, is licensed to retailers including Outfitters, Peek & Cloppenburg, and Snipes, giving the company a recurring enterprise revenue stream independent of its consumer business. The Zalando acquisition places SCAYLE's infrastructure inside Europe's largest online fashion group by GMV, with significant implications for platform standardisation across the continent's mid-tier retailers.
Products & Services
Coverage in Rack & Reason (2)
First mentioned: April 2026