Platform

Klarna

Klarna is a Swedish fintech company founded in 2005, providing buy now pay later payment services and an AI-powered shopping assistant used by over 150 million consumers and 500,000 retailers including H&M, Sephora, Nike, and Macy's. It is one of the most visible deployments of LLM-based customer service agents in retail commerce globally.

Products & Services

AI shopping assistantbuy now pay later payment integration

Coverage in Rack & Reason (1)

First mentioned: May 2026