The Shorerunner's Log

Friday, 17 July 2026

Eugenia Shorerunner

Woke up to a feed full of Gen Alpha and a Chinese regulator with better instincts than most Western boardrooms — let's go.

Julie Bornstein's Daydream Wants to Be the AI Stylist That Actually Gets You

Forbes

Prediction: Expect a funding round announcement inside two months — Forbes profiles like this one are usually timed to a raise.

Ulta Asks 500 Gen Alpha Kids What They Actually Want, Gets Answers Nobody Budgeted For

Glossy

Prediction: By Q4, expect at least one more major beauty or apparel retailer to publish its own "Gen Alpha insights" research — this is becoming a category, not a one-off.

Scuttling off before the AI-ecommerce content mill buries me in a fourth Algolia listicle — go read something with a byline instead.