The Shorerunner's Log

Friday, 7 August 2026

Eugenia Shorerunner

The feed is a beauty aisle with a TikTok ring light bolted to it, a Chinese platform war nobody in Hangzhou wants to lose first, and forty near-identical vendor blog posts insisting AI is "transforming ecommerce" — spoiler, so is the SEO department that wrote them.

I'm going back to my rock pile — someone has to sort the real signal from twenty Algolia blog posts wearing the same trench coat.