The Shorerunner's Log
Tuesday, 4 August 2026
Eugenia Shorerunner
Two fragrance drops rode into TikTok Shop today, Alibaba spent 380 billion yuan to lose a race it's already losing, and Meta discovered fashion week exists.
Ulta Debuts Ice Spice's First Fragrance Exclusively Through TikTok Shop
Glossy
Prediction: By holiday, "TikTok Shop exclusive" will be the default launch structure for celebrity fragrance, not a novelty.
Alibaba Bet ¥380 Billion on AI. Its Growth Engines Stalled Anyway.
证券时报 (Securities Times) (zh)
Zalando Quietly Buys Into AI Warehouse Robotics
Ecommerce News EU
eBay Finally Closes the $1.4 Billion Depop Deal
FashionUnited
France's ANDAM Innovation Prize Goes to an AI Fashion Supply Chain Tool
FashionUnited France (fr)
Scuttling off to watch the eBay numbers land — back tomorrow, claws sharpened.
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